MFB News

MFB News - June 2017

Making the most out of limited ressources:

Project Resource Management and Resource Allocation

Planning helps a company adapt to the future. Planning requires the team to consider what resources it needs to finish the project and eliminate the potential of discontinuing the project for lack of resources. It’s always best to ask for the things you need at the beginning, rather than getting stuck halfway through because you haven’t planned it out, and having to ask then for additional resources.

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MFB News - May 2017

Developing people in digitized world:

Challenges facing SMEs

In today’s business world, the capacity to quickly adapt to a fast-changing environment is what separates successful brands from the rest. Traditional business models with slow-moving hierarchies will no longer cut it. Instead, businesses must adopt collaborative models with an emphasis on dedicated teams and openness to innovation and experimentation.

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MFB News - February 2017

Innovation:

The key to growth and business success

It is becoming increasingly difficult to differentiate and grow businesses successfully in these challenging times. Winning companies strive to be the ones to emulate, not to follow others. This can only be done through creativity and implementing innovative ideas, that is to say, through innovation.

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MFB News - January 2017

The road to success

Business Tips for 2017

Be it a strategy to boost sales or a way to deal with problems, this is the time of year to look ahead. Here, some tips for running a successful business in 2017

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MFB News - December 2016

Addressing the talent shortage:

Mapping a path for SMEs

Businesses stand or fall on the quality of their people - and if a firm can’t recruit enough staff with the right level of skills and experience, that’s potentially a serious problem. Small and medium-sized enterprises have less time and...

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MFB News - November 2016

Digital Transformation:

The imperative to change

Digitization is fundamentally altering the nature of competition. It`s changing the rules for both large and small companies. As the online marketplace evolves, so must businesses that want to stay a step ahead of the competition.

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MFB News - October 2016

How competitive are you?

Building a strategy for growth

Every business, large or small, needs an advantage to distinguish itself from the competition. A competitive advantage is simply a factor that distinguishes your business from others and makes customers more likely to choose your product over the competition. Gaining a competitive advantage takes...

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MFB News - August 2016

From controlling to empowerment:

Leadership in the digital age

The automation of work and the digital disruption of business models make it almost impossible to predict the future with any degree of certainty. In such a climate organizations need leaders who can create a vision of change and frame it positively.

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MFB News - July 2016

Customer Service

A critical part of business success

Customers expect a high level of service. Regardless of the quality of the product you provide, they will not stay loyal to you on a long-term basis unless you treat them properly before, during and after a sale. Great customer service doesn’t only put a smile on the customer’s face, it helps you understand your customer, define your company, and impacts your bottom line.

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MFB News - June 2016

The importance of the human factor:

The new role of sales in a digital world

Today, consumers and B2B customers can instantly buy anything from the comfort of their computer, tablet or phone. And they have more than just access to products, they also have access to information: Customers can easily find all the product information they need, in a matter of seconds - as well as reviews from experts and other customers just like them.

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MFB News - May 2016

Organizational Agility:

How business can thrive in a rapidly changing environment

In today’s unpredictable world every enterprise must assume that business will not continue as usual. Companies are experiencing technology enabled and market based challenges to their core business models that they find very hard to respond to. Crowdsourcing, big data, and advancements in digital printing are just a few innovation areas that conventional business approaches are inappropriate for.

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MFB News - April 2016

Man and Machine in Industrie 4.0:

The need for new skills and better qualifications

The Internet of Things (IoT) is expanding across the globe. Digitization and automation are transforming industries, labor markets, and the global economy. To make the IoT economy trustworthy and reliable, employees will have to be comfortable with adjusting to change, and able to recognize and make the most of new opportunities. They will need to learn to work differently.

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MFB News - March 2016

Effective Complaint Management:

A powerful strategy to increase customer satisfaction and loyalty

Customers are often delighted if a business simply delivers what has been promised. However, they are also increasingly aware of their rights and ready to complain when they perceive that they have received a poor service or experienced a product fault. More and more customers are judging businesses based on their problem solving skills and companies are finding out that their ability to put things right when they go wrong will impact on their reputation in the marketplace.

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MFB News - February 2016

MAKING SALES MORE PRODUCTIVE

WHAT B2B CUSTOMERS REALLY EXPECT

In today’s increasingly competitive world, the sales force is more important than ever. Regardless of which path customers take, they want to deal with people who can help them move toward a purchase decision. In fact, B2B buyers report that, compared to other sources of information, these interactions are the most influential in their decision-making process.

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MFB News - January 2016

THE ESSENCE OF LEADERSHIP

TO LISTEN, TO INSPIRE AND TO EMPOWER

Today’s global economy is characterized by rapid and unpredictable change. Business drivers - the knowledge explosion, the technology revo-lution, and globalization - once thought to be the fuel for unlimited growth and success actually are more complicated than originally thought. Moreover, changing work force dynamics make managing peo-ple an increasingly crucial skill for leaders.

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MFB News - November 2015

How to bridge the distance between idea and marketplace:

The important role of sales in an organization

Deciding how to bring a revolutionary new product to market is a challenge. Even if you have developed a great new idea - if you don’t know how to correctly market and sell it, you will seriously jeopardize the time, money and effort you spent developing it in the first place ...

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MFB News - October 2015

Strategic HR Management: A powerful business partner rahther than a traditional support function

Talent and leadership are becoming scarce resources. Increasingly, people are the most important asset at many companies, and the fortunes of businesses are closely tied to their leadership and the talent they employ.

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MFB News - July 2015

Executive coaching

An important method for improving the skillls of your leaders

Coaching for success is becoming more and more common in the boardrooms of the world. This makes perfect sense. Having such a partner can be of enormous help: Professional coaches can support executives in improving their self-awareness, in reducing blind spots, in developing their personal strengths even more and in growing in areas that are important to them. Thus it becomes a speedy way to improve skills and to achieve personal and professional objectives....

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MFB News - June 2015

ECOMMERCE:

CREATING VALUE THROUGH ONLINE BUSINESS MODELS

Electronic commerce has expanded rapidly over the past years and is predicted to continue at this rate, or even accelerate. The boundaries between “conventional” and “eCommerce” will be-come increasingly blurred as more and more businesses move sections of their operations onto the Internet. Carrying out trans-actions electronically provides vast competitive advantages over traditional methods. When implemented properly, eCommerce is often faster, cheaper and more convenient than the traditional methods of bartering goods and services.....

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MFB News - May 2015

Flexibility, engagement and customer orientation:

How to survive and thrive in uncertain times

In the past few years we have witnessed a period of unprecedented economic turbulence and uncertainty. A combination of slower catch-up growth by emerging economies and ageing societies in the developed world are set to hold back global growth despite signs of a recovery setting in. Companies with exposure to the Euro zone are carefully watching the financial and political crisis in the European Union. On the other hand, globalization and the Internet are dissolving boundaries within markets and industries, bringing forth new opportunities for consumers, companies and economies ...

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MFB News - April 2015

The internet of things

Your opportunity to radically elevate your business

The first industrial revolution centered on the invention of the steam engine. Next came the electricity revolution, and then the computer revolution. Now we're in for another transfor-mation ...

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MFB News - February 2015

Meeting the challenge of change

Optimize processes to maximize profit

Every business needs to be alert to new challenges and opportunities. Rapidly changing markets, emerging technologies, and aggressive competitors are requiring organizations to move faster than ever before. Yet, often the rigid processes, corporate structures, and legacy-based systems that provide stability are the very things that impede the flexibility and responsiveness that the market demands.

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MFB News - January 2015

Courage to change

Managing change and leading through transitions

We are living in a world in which the word “change” defines the new work order. Running a business would be simple if the directors and managers only had to think about what went on inside the business. However, business planners have also to act and react to what happens outside the factory and office walls. These external factors will affect the main internal functions of the business and possibly the objectives of the business and its strategies...

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MFB News - November 2014

Strategic approach vs. "gut feeling"

How to hire the perfect salesperson for your company

Sales is the hardest position to hire for, and with good reason - the typical day of a salesperson involves rejection, criticism, and very occa-sionally, a successful sale. Those shining stars who can take all of that and still come away as eager and passionate to do their job are a rare find, and few and far between....

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MFB News - October 2014

Targed agreement and appraisal systems

A very effective method of leadership

It’s that time of year again where managers and employees face, often with anxiety, year-end performance appraisals. The focus of employee appraisals are on the one hand an appraisal of employee performance and the agreement of targets for the previous or coming work period, on the other hand the needs and personal satisfaction of the employee in his work environment. ...

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MFB News − July 2014

Is e-commerce killing brick-and-mortar shops?

How well-trained sales personnel can take the in-store experience to a different level

Shoppers are increasingly turning to the convenience and economy of online. By 2017, 60% of all U.S. retail sales will involve the Internet in some way, according to a new report by Forrester Research Inc. Meanwhile, e-commerce sales in Western Europe ...

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MFB News − June 2014

Strengthen your employer brand

A strategic approach to recruitment and retention

The often talked about talent shortage is not a myth – it is a reality for today’s business world. With the ageing population, baby boomers retiring in massive numbers and fewer graduates with the right skills entering the workforce, ...

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MFB News − May 2014

The trade-off between efficiency and relationship strength:

How to improve your customer experience

Efficiency in customer communication is a critical driver today. Companies want to achieve low costs and to have systems that can be scaled to work effectively for as many customers as they wish ...

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MFB News − February 2014

Minimum Wage

An opportunity to improve your company's performance

The new German government agreed to introduce a nationwide minimum wage. While businesses and economists fear that a guaranteed hourly wage of € 8.50 could hurt the German economy, service industry union Verdi is proposing an even much more radical rate of € 10 ...

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MFB News − January 2014

Off to a good start for the new year

How to run a successful program and project management

As the calendar turns to a new year, there is time to reflect on your business‘s progress over the past year and plan how you want your business to develop.

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MFB News − October 2013

Multi-Channel Excellence

How to unlock the full potential of customer interactions

Every day your customers are faced with more and more vendors offering more and more choices. This means that every day those same customers need to be reminded why they should continue to do business with you …

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MFB News − July 2013

How to create value for customers and grow sales

Customers have radically departed from the old ways of buying. For them, price is never the only decision criteria! Price is only important after all the other customer needs …

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MFB News − June 2013

Customer Loyalty

The Key to a Successful Business

Knowing how to keep existing customers happy is a key ingredient to the success of your company. No one has argued with …

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MFB News − May 2013

Improving Your Internal Communication

Good internal communications are an essential ingredient of business success. Companies that might be very good about …

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MFB News − April 2013

An effective tool for managing, developing and motivating people

Employee appraisals are important for improving communications between the employee and reviewer. They are an essential element of a cooperative leadership. Unfortunately, both managers and employees cite performance appraisal as one of the tasks they dislike most …

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MFB News − January 2013

Tough Times Ahead?

Growing Your Business and Staying Successful

Despite slower economic growth and persistent uncertainty, management shouldn’t respond to these constraints by cutting back indiscriminately or curtailing expansion plans. There are many reasons some small companies grow and …

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MFB News − November 2012

Market Positioning

Start from Pole Position

Too many companies burn their valuable time and money before they realize that differentiation and market positioning are critical to their business success. The success stories of many small and medium-size companies show how important it is to focus on selected target groups and meet their needs …

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MFB News − July 2012

Customer Satisfaction and Loyalty

A Matter of Corporate Culture

Customer Satisfaction and Loyalty: A Matter of Corporate Culture Dear Madam and Sir, Increasingly, customers are using social networks as an important channel to find, receive and communicate information about the products and services they use. Today, customers are more demanding, critical and …

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MFB News − May 2012

Is Your Employer Brand Aligned To Your External Brand?

Dear Madam and Sir, Employer branding is a way to package information about functional attributes, economic value, and psychological benefits so it’s easily understood and absorbed by the targeted audience. However, an employer brand …

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MFB News − April 2012

Assess your employer branding performance against best practice

Dear Madam and Sir, Understanding what distinguishes your employer brand and how it may affect attracting and retaining employees is an essential component to being an employer of choice …

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MFB News − February 2012

What makes a sucessful salesperson?

Dear Madam and Sir, a survey of various job listings reveals that there is a high demand for modern salespeople. Over the coming years, salespeople of the old school will be replaced by young, ambitious and well-trained junior staff. Since sales experience often …

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MFB News − January 2012

Skilled Employees

For SMEs the Key Competitive Factor

Dear Madam and Sir, two of the greatest challenges for any business are hiring the right people and keeping them. Employees, and more importantly their competencies, knowledge, motivation …

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MFB News − November 2011

Employer Branding

A Powerful Tool Not Only For Big Companies

Dear Madam and Sir, Employers are fighting a war for talent that continually challenges them to rethink recruitment tactics. To be competitive in today's markets …

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MFB News − October 2011

How to Create Lasting Value

The MFB Checklist for Successful Sustainability Projects

Dear Madam and Sir,the world is mourning the passing of Steve Jobs. Steve Jobs changed the way we think about and …

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