MFB Report
MFB Report - Spring 2017
Succeeding in Disruptive Times:
Understanding the Importance of Business Transformation
In an increasingly fast-changing, complex environment, it is challenging for companies to be successful. The dynamics of the market and the speed at which existing practices are becoming obsolete and innovative alternatives have caused an unprecedented need...
» more ...MFB Report - Autumn 2016
Keeping Close to Customers:
The New Data-Driven Salesperson
Digital technologies are profoundly changing the way marketers and sales people connect and engage with customers. To stay ahead of the unfolding trends and disruptions, salespeople need a new set of skills. Vendors must differentiate not only through what they sell but also through how they sell. Achieving this goal depends on closing the gap between the traditional and digital service and sales channels and enabling cultural change.
» more ...MFB Report - Autumn 2015
Increased Competition and Loss of Control
The Challenges of a Digital Business World
Digital is everywhere: Industry 4.0, Internet of Things, cloud computing, social networking, and big data are, among others, the most discussed topics in the business world. Replacing paper and manual processes with software allows businesses to automatically collect data that can be mined to better understand process performance, cost drivers, and causes of risk...
» more ...MFB Report - Spring 2015
Ready to Hand Over the Keys to Your Business
The Importance and Benefits of Succession Planning
Preparing to concede ownership of a business can be tough for owner-managers, but getting it right is crucial if the business is to remain successful.
» more ...MFB Report – September 2014
Knowledge is Power
Knowledge Management as a Fundamental Principle of Competitive Advantage
Sustainable competitive advantage is dependent on building and exploiting core competencies. So resources which are distinctive and difficult to transfer are required ...
» more ...MFB Report – Spring 2014
Understanding Customers
Why Customers Buy and How to Make Sure They Buy From You
If you asked entrepreneurs why customers should buy their products or services, many would answer: because of its high quality, functionality, price or the accompanying customer service ...
» more ...MFB Report − Autumn 2013
The secret of business success
Change and restructuring as ongoing process
Business success requires the ability to adapt to changing situations. Nothing ever goes as planned. Building flexibility into their organizational structures, processes and interactions allows business owners to …
» more ...MFB Report – Spring 2013
It is the Captain’s Job to Have a Successful Team
Leadership as Critical Success Factor
Often, managers forget that in order to be an effective manager, they have to be good leaders. One symptom is that the management is too keen on the structures, processes, and rules so they most likely tend to neglect the most important resource of all ...
» more ...MFB Report – September 2012
The Enlightened Customer
How to Improve Customer Loyalty in Times of Change
Everywhere, business leaders lament the unpredictability of the modern customer. Customers today have many choices. Where generations before showed loyalty to their suppliers, generations today show little evidence of that same loyalty …
» more ...MFB Report – March 2012
How to create a successful corporate brand
Employer branding for small and medium-size companies
According to a study by the German Economic Institute, the German economy alone loses € 20 billion of turnover every year due to a lack of specialist personnel. It is the small and medium-sized …
» more ...MFB Report – September 2011
Managing in Turbulent Times
The Gains of Sustainable Entrepreneurship
European economies are struggling to gather strength as governments from Italy to Spain step up budget cuts to fi ght the debt crisis. Even the german economy ...
» more ...MFB Report – September 2010
Managing the Lifeblood of your Company
Business Success through Professional Knowledge Management
Falling margins and parity in product features make it hard to create distinctiveness in price or performance. Therefore, it‘s no wonder so many companies are focusing on real customer needs and customer experience as places to stand out ...
» more ...MFB Report – March 2010
Winning the Customer’s Heart
Sales Success Through a Customer- Centric Business Approach
The world has changed, and so has selling. Intense global competition forces enterprises to focus on customer relationship and redesign their processes around customer …
» more ...MFB Report – September 2009
Road to Recovery
How to Survive the Current Economic Climate and Prepare for a Turnaround
Germany’s economy is still looking far from great, but it’s also looking not nearly as dismal as it did back in December and January …
» more ...