MFB Report

MFB Report - Spring 2017

Succeeding in Disruptive Times:

Understanding the Importance of Business Transformation

In an increasingly fast-changing, complex environment, it is challenging for companies to be successful. The dynamics of the market and the speed at which existing practices are becoming obsolete and innovative alternatives have caused an unprecedented need...

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MFB Report - Autumn 2016

Keeping Close to Customers:

The New Data-Driven Salesperson

Digital technologies are profoundly changing the way marketers and sales people connect and engage with customers. To stay ahead of the unfolding trends and disruptions, salespeople need a new set of skills. Vendors must differentiate not only through what they sell but also through how they sell. Achieving this goal depends on closing the gap between the traditional and digital service and sales channels and enabling cultural change.

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MFB Report - Autumn 2015

Increased Competition and Loss of Control

The Challenges of a Digital Business World

Digital is everywhere: Industry 4.0, Internet of Things, cloud computing, social networking, and big data are, among others, the most discussed topics in the business world. Replacing paper and manual processes with software allows businesses to automatically collect data that can be mined to better understand process performance, cost drivers, and causes of risk...

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MFB Report - Spring 2015

Ready to Hand Over the Keys to Your Business

The Importance and Benefits of Succession Planning

Preparing to concede ownership of a business can be tough for owner-managers, but getting it right is crucial if the business is to remain successful.

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MFB Report – September 2014

Knowledge is Power

Knowledge Management as a Fundamental Principle of Competitive Advantage

Sustainable competitive advantage is dependent on building and exploiting core competencies. So resources which are distinctive and difficult to transfer are required ...

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MFB Report – Spring 2014

Understanding Customers

Why Customers Buy and How to Make Sure They Buy From You

If you asked entrepreneurs why customers should buy their products or services, many would answer: because of its high quality, functionality, price or the accompanying customer service ...

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MFB Report − Autumn 2013

The secret of business success

Change and restructuring as ongoing process

Business success requires the ability to adapt to changing situations. Nothing ever goes as planned. Building flexibility into their organizational structures, processes and interactions allows business owners to …

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MFB Report – Spring 2013

It is the Captain’s Job to Have a Successful Team

Leadership as Critical Success Factor

Often, managers forget that in order to be an effective manager, they have to be good leaders. One symptom is that the management is too keen on the structures, processes, and rules so they most likely tend to neglect the most important resource of all ...

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MFB Report – September 2012

The Enlightened Customer

How to Improve Customer Loyalty in Times of Change

Everywhere, business leaders lament the unpredictability of the modern customer. Customers today have many choices. Where generations before showed loyalty to their suppliers, generations today show little evidence of that same loyalty …

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MFB Report – March 2012

How to create a successful corporate brand

Employer branding for small and medium-size companies

According to a study by the German Economic Institute, the German economy alone loses € 20 billion of turnover every year due to a lack of specialist personnel. It is the small and medium-sized …

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MFB Report – September 2011

Managing in Turbulent Times

The Gains of Sustainable Entrepreneurship

European economies are struggling to gather strength as governments from Italy to Spain step up budget cuts to fi ght the debt crisis. Even the german economy ...

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MFB Report – September 2010

Managing the Lifeblood of your Company

Business Success through Professional Knowledge Management

Falling margins and parity in product features make it hard to create distinctiveness in price or performance. Therefore, it‘s no wonder so many companies are focusing on real customer needs and customer experience as places to stand out ...

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MFB Report – March 2010

Winning the Customer’s Heart

Sales Success Through a Customer- Centric Business Approach

The world has changed, and so has selling. Intense global competition forces enterprises to focus on customer relationship and redesign their processes around customer …

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MFB Report – September 2009

Road to Recovery

How to Survive the Current Economic Climate and Prepare for a Turnaround

Germany’s economy is still looking far from great, but it’s also looking not nearly as dismal as it did back in December and January …

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